Strategic Communications

Question: Discuss about the Strategic Communications. Answer: Introduction: According to Herry Dent, the demographic shift is directly related to the economic issues of a country such as economic growth and development, the standard of living of the citizens of a country and market recession along with the massive change of investment in the share market and real estate market. In this analysis, the chosen organization is Telstra which is a well known telecommunication company in Australia. It provides approximately 17.2 million service in mobile sectors, 7.0 million in voice service and 3.4 million in broadband services. It has spread its connections across 22 countries (telstra.com.au. 2016). In this research analysis, the issues of demographic and economic change are discussed on the Telstra organization. Apart from this, with the help of one, three and five-year horizon model, a stakeholder map has prepared related with this issue and a brief summary has provided based on the relationship of the stakeholders with this issue. Discussion: The Issues of Demographic and Economic Shift in Telstra: The political parties of Australia namely Labor and Liberal have been able to control the market recession with their strong management power under last several years. However, the recent study inferred the information that due to the occurrence of a new parliament, Australia had faced a massive recession in the economy in recent years. This economic downturn severely affected the economic conditions of the Telstra organization in the following manner. In the current situation, Telstra has faced a tough situation in their network outage system which would lead to increase the problem for the customers along with the company and economy (Knight 2016). The complexity of communications networks and the issue of frequency are considered to be an alarming issue of Telstra. According to Knight (2016), due to the network coverage problem, the airline industry, banking sectors, Medibank, large outlet store chain and the finance department along with the above-concerned political parties during the time of election has been severely affected by the situation of the economic downturn However, this organization faced a tough competition with the rivals even if it serves a better quality of reliable services. The customers have to pay a large amount of premium during the time of sign up which is a root cause of falling of growth rate in the Australian market. Moreover, the Australian economy is in debt situation which reduces the increased amount of aggregate demand through fall in GDP of the country. Furthermore, it would lead to private borrowing in which the primary motive of RBA is to lower the rate of interest for correcting the budget deficit situation. The current scenario of this depression of Australian market influence to lose a massive number of customers along with the economic issue of networking. In addition, this fact would create a negative impact on the customer base of this company which directly hampers the premium and bonuses of the management team and staffs (rba.gov.au. 2016). The above-stated organization wants to maintain its current premium price of the network services; though, it provides less reliable services to their customers. In this context, due to the migration of network of the national broadband system and other mobile companies such as Vodafone and Optus give a strong competition to the Telstra by providing the less expensive data plans to the customers. Due to this above economic issues of this company, the current economic growth of the organization is near about 6% which is not sufficient for mitigating the current economic situation (Theaustralian.com.au. 2016). In this perspective, the demographic shifts and migration issues of Australia have played a vital role in this organization. The current study of the treasury department of Australian government discloses the information that most of the Australian families have fewer numbers of children along with the falling birth rates (Demographics.treasury.gov.au. 2016). The huge amount of falling birth rates can be corrected by the migration policies. In this perspective, the government would concern about this fact and update the tax structure and security system which is beneficial to the assist families. Moreover, this system maintains a balance between the single and dual income families (Demographics.treasury.gov.au. 2016). On the other hand, in the words of Ludwig, Schelkle and Vogel (2012), the immigration levels help to increase the population aging of a country. The migration system would lead to increase the workforce age people who enhance the growth rate workforce along with skilled and productive labors (Martin 2012). The demographic shift severely affected the business growth of the Telstra as required number of labor is missing for this cause. Due to the poor number of young generation and skilled labors, the foster growth of this company along with creativity and innovative ideas are hampered in this current economic situation (Jenkins et al. 2012). Figure 1: Population Growth of Australia of age group Source: (rba.gov.au. 2016) The above figure showcases the information that the age group between 15 to 54 years is not so much significant in this country which is considered as the main working age group of a country. Figure 2: Proportion of the population 15 years over Source: (rba.gov.au. 2016) From this figure, it can be stated that the proportion of the population in terms of 15 years over in Australia is not so much significant but moderate compare to the other countries. By referring to the above figure, it can be inferred that the fewer numbers of skilled workers and the massive change in demand pattern of this country affected the business growth of Telstra. However, the immigration process helps to increase the foster growth of the company by providing the required number of the workforce (Hanley and Yamamura 2015). Stakeholder Map Based on one, Three and Five-Year Horizon Model: Moreover, Telstra would give priority to those stakeholders whose objectives are effective and ranked them in order to their relevance for pursing more investment in their company. As commented by Martin (2012), this process is beneficial for all the organizations as it helps to increase and improve the quality and quantity of investment amount which is necessary for the potential growth of the company. Figure 3: Stakeholder Map of Telstra Source: (As created by author) Chosen Stakeholder Groups and their Relationship: From the above figure, the associated stakeholders are identified related to the organization Telstra. Now, in this current scenario, the employees and investors are mostly affected by the above-concerned issues. These two groups are major stakeholders of this organization in which a huge amount of investment in incurred by the company. Due to the issues of the demographic shift and economic problem, the employees get a lower amount of bonus and incentives, and the investors receive an insufficient amount of dividend and premium. Thus, both of them are deprived of the potential profit of the company. Conclusion: The above research analysis inferred the fact that in recent year Australia has faced several problems related to the issues of demographic change and economic downturn. In this perspective, the chosen organization Telstra are in problem due to the failure of network coverage properly which is mostly influenced by the demographic change in Australia. Moreover, the stakeholder map is provided related to this organization along with the problems of those groups for this issue. Reference List: Demographics.treasury.gov.au. (2016).Australias Demographic Challenges Australia's Demographic Challenges. [online] Available at: https://demographics.treasury.gov.au/content/_download/australias_demographic_challenges/html/adc-04.asp [Accessed 8 Sep. 2016]. gsvc.org/. (2016).Stakeholders-Identification-and-Mapping. [online] Available at: https://gsvc.org/wp-content/uploads/2014/11/Stakeholders-Identification-and-Mapping.pdf [Accessed 8 Sep. 2016]. Hanley, S.B. and Yamamura, K., 2015.Economic and demographic change in preindustrial Japan, 1600-1868. Princeton University Press. Jenkins, S.P., Brandolini, A., Micklewright, J. and Nolan, B. eds., 2012.The great recession and the distribution of household income. OUP Oxford. Knight, E. (2016).Telstra outages now a real problem for the company. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/telstra-outages-now-a-real-problem-for-the-company-20160701-gpw5ra.html [Accessed 8 Sep. 2016]. Ludwig, A., Schelkle, T. and Vogel, E., 2012. Demographic change, human capital and welfare.Review of Economic Dynamics,15(1), pp.94-107. Martin, R., 2012. Regional economic resilience, hysteresis and recessionary shocks.Journal of economic geography,12(1), pp.1-32. rba.gov.au. (2016).mkt-operations/resources/g20/demographic-chg. [online] Available at: https://www.rba.gov.au/mkt-operations/resources/g20/demographic-chg.html [Accessed 8 Sep. 2016]. telstra.com.au. (2016).aboutus/our-company. [online] Available at: https://www.telstra.com.au/aboutus/our-company [Accessed 8 Sep. 2016]. Theaustralian.com.au. (2016).Get ready for a recession by 2017. [online] Available at: https://www.theaustralian.com.au/business/business-spectator/get-ready-for-a-recession-by-2017/news-story/4f0bba1c54a7c540bda1a9d80d225a76 [Accessed 8 Sep. 2016].